Privacy policy

1. Introduction

This Privacy Policy explains how Trenlytics Cloudonomics (OPC) Private Limited ("we", "us", "our"), the entity behind the HERE product ("HERE", "Service"), collects, uses, discloses and safeguards personal information when you use HERE via WhatsApp, our website (this site), or any companion application published by us.

We follow the framework of India's Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDP Act"), to the extent applicable. Where you are in another jurisdiction, we honour your local rights to the extent they apply to us.

By using HERE, you consent to the processing described here. If you do not agree, please do not use HERE.

2. Information we collect

2.1 Information you send to HERE

The primary way HERE works is that you send it messages on WhatsApp for it to remember. What you send is what we store:

• Text messages, voice notes, photos, and documents you address to HERE.
• Metadata associated with those messages — timestamps, your WhatsApp phone number, WhatsApp-provided profile name where visible to us, and the extracted intent (e.g., "reminder", "note", "customer entry").
• Contextual entities HERE identifies from your content — names of contacts you mention, amounts, dates, and places, so it can answer later questions from you.

2.2 Account and payment information

• Your name and email address, when you provide them for billing.
• Billing address and GSTIN, when you add them to receive a GST invoice.
• Payment tokens returned by our payment provider (Cashfree). We never see your full card number or CVV.

2.3 Automatically collected information

• Technical logs of message delivery success, error codes, and response latency.
• Website analytics (visits, referrer, device type) via the tools listed in Section 7.

2.4 What we deliberately do not collect

• We do not read any of your WhatsApp conversations other than the ones you send directly to HERE.
• We do not scrape your phone contacts.
• We do not access your device's camera, microphone, location, files, or notifications independently — everything reaches us only if you send it.

3. How we use your information

We process your information for the following purposes:

• To provide the Service — storing what you send so we can retrieve it later on your request; scheduling reminders you asked for; generating daily summaries you opted into.
• To answer your questions — running your queries over your own stored memory and returning results.
• To operate and secure the Service — monitoring uptime, debugging failed messages, preventing abuse.
• To communicate with you about the Service — billing notices, feature announcements, and answers to your support questions. You may opt out of non-essential emails at any time.
• To improve HERE, subject to your tier — on FREEMIUM and It's HERE, we may use anonymised patterns from your usage to improve our language models and extraction quality, unless you opt out. On All's HERE and HERE Pro, your content is excluded from training by default.
• To comply with law — respond to legal process, protect our rights and users' safety.

We do not sell your data. We do not share it with third-party advertisers. We do not send you any promotional material about products that are not HERE.

4. Sharing and third-party processors

We share personal data only with the processors we rely on to run HERE, each contractually bound to process on our behalf and only for the purpose we specify:

• Meta / WhatsApp — for message transport. Governed by WhatsApp's own terms.
• Google Cloud Platform — for hosting, storage (Firestore, Cloud Storage), compute (Cloud Run, Cloud Tasks), and vision analysis (Gemini for photos).
• Sarvam AI — for speech-to-text, translation, and language understanding on the voice notes you send.
• Cashfree Payments — for subscription billing (INR and USD).
• EmailJS / transactional email — for sending billing invoices and support replies.

We do not permit any processor to use your content for their own purposes or to combine it with data from other customers.

We may disclose personal data if compelled by valid legal process from an Indian authority, or where necessary to protect our rights, prevent fraud, or respond to a genuine safety emergency. We will notify you of any such disclosure unless prohibited by law.

5. Storage, security and retention

5.1 Where the data lives

All user data is stored in Google Cloud infrastructure in the India (Mumbai) asia-south1 region. It does not leave India, other than for the specific processors listed above (some of whose sub-processing may be global; each is contractually restricted).

5.2 Security measures

• Encryption at rest using Google Cloud KMS-managed keys.
• All traffic over TLS 1.2 or higher.
• Access to production is limited to a short list of engineers, requires MFA, and is logged.
• Service accounts use short-lived credentials, rotated automatically.

See our Security page for the full posture.

5.3 Retention

• Message content and memory — retained for as long as your subscription is active. When you cancel, we keep the data for 30 days on It's HERE and FREEMIUM in case you return (immediate deletion on All's HERE and HERE Pro).
• Voice and image media — the underlying audio and image files are retained 7 days after processing on All's HERE / HERE Pro; the extracted structured data (transcript, extracted values) persists as part of your memory.
• Billing records — retained for 8 years after the transaction as required by the Indian Income Tax Act and Companies Act.
• Support correspondence — retained for 3 years.

You can trigger immediate deletion at any time by sending DELETE ME to HERE on WhatsApp.

6. Your rights

Subject to applicable law, you have the following rights over your personal data:

• Right to access — request a copy of what we hold about you.
• Right to correct — ask us to fix inaccuracies.
• Right to erase — request deletion, as described above.
• Right to withdraw consent — either wholly (by cancelling) or partly (by opting your account out of training-data use).
• Right to portability — receive a machine-readable export of your memory.
• Right to nominate — under the DPDP Act, you may nominate another person to exercise these rights on your behalf in case of incapacity or death.
• Right to grievance redressal — see Section 10.

To exercise any of these rights, contact us at info@trenlytics.com. We aim to respond within 7 working days and complete the request within 30 days.

7. Cookies and analytics on this website

This website uses a minimal set of first-party technologies:

• Local storage — to remember your language preference (EN / हिं).
• Server logs — standard access logs of IP address, user agent and referring URL, kept for 30 days.

We do not currently use Google Analytics, Meta Pixel, or any behavioural advertising tracker on this site. If we ever add analytics, this policy will be updated first.

8. Children

HERE is intended for users aged 18 and above. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such data, please contact us at info@trenlytics.com and we will delete it promptly.

9. Changes to this policy

We may update this policy from time to time. Material changes will be notified via a message from HERE and a notice on this page. The effective date at the top will be updated. Continued use of HERE after a change means you accept the updated policy; if you disagree, cancel your account.

10. Grievance officer & contact

In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the DPDP Act, we designate a grievance officer to handle privacy complaints:

• Name / role: Grievance Officer, Trenlytics Cloudonomics (OPC) Private Limited
• Email: info@trenlytics.com
• Address: Gurugram, Haryana, India (registered office; full postal address available on request)

We acknowledge grievances within 24 hours and resolve within 15 days as required by law.